The high price we pay for prejudice

One sweltering summer’s day, the Cohen brothers showed Henry Ford a car, standing in the blazing heat, and invited him to test an invention they said would revolutionise the car industry. He got in, pressed a white button, and immediately felt a blast of cold air which quickly cooled the interior. He was greatly impressed and asked them how much they wanted for the patent. They told him a million dollars and an agreement that the name Cohen Brothers Air-Conditioning be stamped next to the Ford logo. Henry Ford, though, was notoriously anti-semitic, and refused to have a Jewish name next to his. So, they haggled some more and eventually agreed on a price of five million dollars and an agreement that only the brothers’ first names would appear: Norm Hi and Max.
It just goes to show what a high price we pay for prejudice.

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