Bernard Rimland, of the Institute for Child Behavior Research, was fascinated with the subject of what it is that makes for happiness. So, he conducted a study on the principle of the Golden Rule – ‘do unto others as you would have them do unto you.’ He asked participants to list ten people they knew best and to label them as happy or not happy. Then they were to go through the list again and label each one as selfish or unselfish. He found that all of the people labeled happy were also labeled unselfish and that those whose activities were devoted to bringing themselves happiness were far less likely to be happy than those whose efforts are devoted to making others happy. He concluded that Jesus was right; the Golden Rule is the secret of happiness.